US Online Video Ad Spending, 2013-2018 [CHART]
Despite the growth of mobile video viewing and the relative stagnation of video viewing on PCs, ad spending still skews heavily toward online video. According to eMarketer’s most recent ad spending forecast, investments in online video ads in the US will reach $4.45 billion this year, dwarfing mobile video ad spending, which will total $1.44 billion. Throughout our forecast period, those numbers will grow closer together, and of the $12.27 billion we expect to be spent on digital video in 2018, 55.7% will go toward online, despite the fact that time spent with mobile video is already 50% larger than time spent watching video online and is likely to continue increasing that gap. Read the rest at eMarketer.