UK iPad Users, 2012-2018 [TABLE]
This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad, according to the latest estimates from eMarketer. In all, over 26 million UK consumers, or 41.1% of the total UK population, will use a tablet at least once per month this year. This figure includes individuals who own their own tablet and use it monthly, as well as people who share a tablet with family members or others and also use the device on a monthly basis. Read the rest at eMarketer.