Average Daily Time Spent With Online Video By Device, 2014 [CHART]
In 2014, 113.4 million US tablet users will watch video programming on their devices at least monthly, representing 77.0% of all tablet users. That penetration rate will grow to 87.0% by 2018, according to eMarketer, totaling 149.0 million tablet video viewers, or 70.1% of all digital video viewers. By comparison, the number of video viewers on smartphones will reach 89.0 million in 2014 and is projected to grow to 125.4 million by 2018—a large number, but video viewer penetration among smartphone users won’t surpass 60%.
As a result of the increase in tablet video viewers, the time US adults spend watching video on tablets is growing faster than on any other medium, according to eMarketer estimates. Based on current trends, it’s inevitable that tablets will overtake online video—that is, on desktops and laptops—in the near future as the leading device for watching digital video. Read the rest at eMarketer.