Americans Who Abandoned An In-Store Purchase As A Result Of Mobile Use, January 2014 [CHART]
Smartphones are also playing a role in whether consumers step up to the cash register. In the survey, nearly two-thirds of Gen Xers and Yers said they had decided not to make an in-store purchase based on information they found via smartphone.
Baby boomers and seniors were more likely to stick with their original plans, with just 45% of 44- to 53-year-olds and 37% of those 54 and older saying they had given up on buying something in a physical store after finding information on their smartphones about the item. Read the rest at eMarketer.