There is some basis for the perception that millennials want to spend less for TV service. An Altman Vilandrie & Company survey in July 2013 found that 47% of 18- to 24-year-olds and 40% of 25- to 34-year-olds spent less on cable due to the availability of digital video. (One caveat: People sometimes profess a greater frugality than they really practice.)
Ipsos MediaCT polling from October 2013 gave a sense of the mixed state of play on this issue. While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried. Read the rest at eMarketer.