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Archive for May 9, 2014

Demographics Of American Book Readers, January 2014 [TABLE]

By David Erickson | May 9, 2014

Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.

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Attitudes Toward Printed vs eBooks By Demographic, March 2014 [TABLE]

By David Erickson | May 9, 2014

US internet users were far more likely to only read printed books than ebooks or a mix of the two.

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Millennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]

By David Erickson | May 9, 2014

While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.

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TV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]

By David Erickson | May 9, 2014

The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.

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Marketers' Traditional & Online Spending Mix Projections, April 2014 [CHART]

By David Erickson | May 9, 2014

Despite signs that budget shifts from traditional to digital media may be slowing, most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t already.

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Online's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]

By David Erickson | May 9, 2014

Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.

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Brand Activity & Media Buying On YouTube, April 2014 [TABLE]

By David Erickson | May 9, 2014

The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.

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Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

By David Erickson | May 9, 2014

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

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Opportunity In Political Party Platforms Since 1948 [CHART]

By David Erickson | May 9, 2014

FiveThirtyEight published this chart that illustrates mentions of the word Opportunity in the Democratic and Republican platforms dating to 1948.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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