Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]

Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]

eMarketer estimates that UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.

This all sees the UK making up a substantial share of mobile internet ad spending across Western Europe—49.0%, in fact, in 2013. Read the rest at eMarketer.