Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them. Being aware of health issues and motivation were also primary usage drivers.
Respondents weren’t using apps to learn about unhealthy habits (7%), and they had little interest in competing with others, indicating that getting fit with mobile may often be a personal matter.
As consumers get used to tracking fitness while on the go, they’re adopting more than apps: Wearable devices—such as pedometers, smartbands and smartwatches—are also expected to explode in the coming years. According to Mobiquity, the majority of health and fitness app users planned to use wearable devices to track health and fitness, while around two-thirds said they would use wearables daily. Read the rest at eMarketer.