Frequency Of Mobile Health & Fitness App Use, March 2014 [CHART]
Smartphones moved on from being more than phone call and texting devices several years ago, and research suggests that they’re taking on a new role: personal trainer.
A March 2014 study conducted by Research Now for Mobiquity polled 1,000 US internet users who used or planned to use mobile health and fitness apps and found that 70% of respondents accessed or planned to access these apps at least daily. Nearly two-thirds of respondents intended to use such apps more frequently over the next five years. Read the rest at eMarketer.