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Archive for May 8, 2014

Fairness vs. Freedom In Political Party Platforms Since 1948 [CHART]

By David Erickson | May 8, 2014

FiveThirtyEight blog published this graphic based on a search for the terms equality, fairness, freedom and liberty in the Democratic and Republican platforms dating to 1948.

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UK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]

By David Erickson | May 8, 2014

Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.

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Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]

By David Erickson | May 8, 2014

UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.

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UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

By David Erickson | May 8, 2014

Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.

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Primary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]

By David Erickson | May 8, 2014

Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.

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Frequency Of Mobile Health & Fitness App Use, March 2014 [CHART]

By David Erickson | May 8, 2014

70% of respondents accessed or planned to access health or fitness apps at least daily.

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Change In SEO Effectiveness According To Marketers, April 2014 [CHART]

By David Erickson | May 8, 2014

Nearly half of the professionals polled said that SEO marketing had become at least somewhat more effective during the prior year.

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Most Effective vs Difficult SEO Tactics, April 2014 [TABLE]

By David Erickson | May 8, 2014

Quality content creation was the most effective SEO tactic, cited by 57% of marketers.

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Marketers' Use Of Social Media vs Normal People [INFOGRAPHIC]

By David Erickson | May 8, 2014

This infographic from SFheat illustrates survey results showing how marketers use social media versus normal people.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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