Archive for May 8, 2014
Fairness vs. Freedom In Political Party Platforms Since 1948 [CHART]
FiveThirtyEight blog published this graphic based on a search for the terms equality, fairness, freedom and liberty in the Democratic and Republican platforms dating to 1948.
Read MoreUK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]
Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.
Read MoreWestern European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]
UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.
Read MoreUK Online Ad Spending By Format, 2012 & 2013 [TABLE]
Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.
Read MorePrimary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]
Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.
Read MoreFrequency Of Mobile Health & Fitness App Use, March 2014 [CHART]
70% of respondents accessed or planned to access health or fitness apps at least daily.
Read MoreChange In SEO Effectiveness According To Marketers, April 2014 [CHART]
Nearly half of the professionals polled said that SEO marketing had become at least somewhat more effective during the prior year.
Read MoreMost Effective vs Difficult SEO Tactics, April 2014 [TABLE]
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Read MoreMarketers' Use Of Social Media vs Normal People [INFOGRAPHIC]
This infographic from SFheat illustrates survey results showing how marketers use social media versus normal people.
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