Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Mobile Display Ad Effectiveness Grades, March 2014 [CHART]

By David Erickson | May 7, 2014

Mobile Display Ad Effectiveness Grades, March 2014 [CHART]

eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year. Still, spending on mobile advertising lags the time spent with mobile devices, so the uptick in expenditure will not necessarily translate into dramatic increases in mobile display CPMs. Supply will likely continue to outpace demand, which will keep CPMs relatively stable. However, eCPMs, which signal the effectiveness of campaigns, are expected to rise further as marketers push agencies for tailored creative assets—ads that leverage mobile device features and take consumers’ mobile behaviors into account—and push the industry for better tools to measure and optimize return on investment (ROI). Read the rest at eMarketer.

Posted in Advertising, Analytics, Banner Advertising, Location-Based Services, Mobile Advertising, Mobile Marketing, Social Media Marketing, Sponsorships, Video Advertising, Video Marketing and tagged Behavioral Targeting, Insterstitial Ads, Mobile Analytics, Mobile Social, Mobile Video, ROI, Tablets, Twitter

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
May 2014
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr   Jun »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube