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Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

By David Erickson | May 7, 2014

Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing, according to full results from a survey by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). Despite that, 2 in 3 believe that W-O-M is more effective than traditional marketing – and at least 7 in 10 are satisfied with a variety of tactics they’re using.

The survey measured usage of 19 word-of-mouth (WOM) and social media tactics, finding a broad range of adoption. At the top end, some 92% have experience with (82%) or are considering (10%) building and managing social media pages and profiles, while at the low end, only one-third have experience (13%) or are considering (20%) using agents for sampling. Read the rest at MarketingCharts.

Posted in Advertising, Blog Marketing, Consumer Behavior, Event Marketing, Online Behavior, Online Ratings, Online Reviews, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications, Word Of Mouth and tagged Blogger Relations, Blogging, Branded Communities, Citizen Generated Content, Consumer Generated Content, Crowdsourcing, Influencers, Photo Sharing, Referral Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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