Archive for May 7, 2014
Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreSocial Login Trends, Q1 2012 – Q1 2014 [CHART]
Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years.
Read MoreMobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]
Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).
Read MoreUK Average Weekly Mobile Banking Transactions, 2012 & 2013 [CHART]
BBA found that the average number of mobile banking transactions conducted weekly via mobile app more than doubled between 2012 and 2013, from 9.1 million to 18.6 million.
Read MoreGeneration V's Most Popular Online Activities By Gender, March 2014 [CHART]
Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.
Read MoreFrequency Of American Children's Internet Use By Gender, March 2014 [CHART]
41.5% and 36.3% of 8-to-11-year-old US males and females, respectively, used the Internet many times a day.
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreTV Viewing Time By Programming, April 2014 [CHART]
7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,
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