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Archive for May 7, 2014

Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

By David Erickson | May 7, 2014

About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.

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US Local Media Revenue Forecast, 2013 & 2018 [CHART]

By David Erickson | May 7, 2014

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.

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Social Login Trends, Q1 2012 – Q1 2014 [CHART]

By David Erickson | May 7, 2014

Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years.

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Mobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]

By David Erickson | May 7, 2014

Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).

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UK Average Weekly Mobile Banking Transactions, 2012 & 2013 [CHART]

By David Erickson | May 7, 2014

BBA found that the average number of mobile banking transactions conducted weekly via mobile app more than doubled between 2012 and 2013, from 9.1 million to 18.6 million.

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Generation V's Most Popular Online Activities By Gender, March 2014 [CHART]

By David Erickson | May 7, 2014

Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.

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Frequency Of American Children's Internet Use By Gender, March 2014 [CHART]

By David Erickson | May 7, 2014

41.5% and 36.3% of 8-to-11-year-old US males and females, respectively, used the Internet many times a day.

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Mobile Display Ad Effectiveness Grades, March 2014 [CHART]

By David Erickson | May 7, 2014

eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.

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TV Viewing Time By Programming, April 2014 [CHART]

By David Erickson | May 7, 2014

7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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