Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year, according to the results of a survey conducted by Ascend2 and Research Partners. With their SEO objectives primarily revolving around increasing lead generation and website traffic, respondents rated their most effective and difficult SEO tactics. Quality content creation topped both lists.
Some 57% of respondents indicated that quality content creation is their most effective SEO tactic, with keyword research and management deemed effective by the next-highest share of respondents (46%). Content creation also emerged as the most difficult tactic to execute, cited by 47% of respondents. That was slightly higher than the percentage (44%) pointing to the difficulties of link building; just one-quarter find link building to be effective, though. Read the rest at MarketingCharts.