Clients' Online Marketing Talent Gaps, April 2014 [CHART]
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area, according to a report from the Society of Digital Agencies (SoDA). User experience (UX) clearly remains clients’ biggest digital weakness, according to agency respondents, who identified the same problem last year. But other problems plague client marketers, too, according to agencies, who are less enthused by the digital transformation taking place at client organizations than clients themselves are.
Indeed, some 58% of clients feel that their organizations have made “some” or “significant” changes in response to the rise of digital. Just 37% of agencies agree. Read the rest at MarketingCharts.