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Archive for May 6, 2014

Most Effective & Most Difficult SEO Tactics, April 2014 [CHART]

By David Erickson | May 6, 2014

Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.

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Global Marketing Budget Sentiment By Medium, April 2014 [CHART]

By David Erickson | May 6, 2014

Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.

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Top Retail Site Load Speeds, April 2014 [CHART]

By David Erickson | May 6, 2014

The median load time for home pages of the top 500 US retail websites continues to slow down, clocking in at 10 seconds.

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Ad Spending Growth In Western Europe By Country, 2012-2018 [TABLE]

By David Erickson | May 6, 2014

Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.

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Ad Spending In Sweden By Media, 2013 [TABLE]

By David Erickson | May 6, 2014

Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.

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Why Smart Phone & Tablet Owners Exceed Their Data Caps, January 2014 [CHART]

By David Erickson | May 6, 2014

Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.

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Consumption-Adjusted Ad Spend On Major Media, 2010-2014 [CHART]

By David Erickson | May 6, 2014

US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year.

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Clients' Online Marketing Talent Gaps, April 2014 [CHART]

By David Erickson | May 6, 2014

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.

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Facebook’s Mobile Monthly Users & Ad Revenues, Q3 2012 – Q1 2014 [CHART]

By David Erickson | May 6, 2014

Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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