May 6, 2014 - e-Strategy Trends

Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.

Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.

The median load time for home pages of the top 500 US retail websites continues to slow down, clocking in at 10 seconds.

Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.

Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.

Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.

US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year.

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.