Video streaming too often stalls, stutters or takes time rebuffering. That irritates users. In an April 2013 report from Prosper Mobile Insights, 35.1% of females and 24.4% of males cited loading or buffering video content as a problem with smartphones and tablets.
To counter the frustration of mobile video stalling, users have come up with a simple solution: Connect with Wi-Fi when watching mobile video. In Rhythm NewMedia’s survey, 61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content. Read the rest at eMarketer.