In the past decade and a half, the lives of Germany’s teens have been dramatically altered by the arrival of digital media—but traditional channels including TV and radio remain widely popular too. That’s one conclusion of the most recent “Jugend, Information, (Multi-) Media” study, based on a survey of 12- to 19-year-olds and published by Medienpädagogischer Forschungsverbund Südwest (MPFS). This unique annual study has just marked its 15th year—making it the longest-running as well as the most comprehensive analysis of the media habits of the country’s teens.
Of course, the internet has come a long way in that time. In 1998, just 5% of teens in Germany were regular weekly web users, according to MPFS, and the number with access to a private internet connection was statistically nil. By 2013, 88% had easy access to the web; moreover, 80% of respondents said they had their own PC or laptop. As result, internet usage was uniformly high, with 90% of females and 89% of males saying they went online daily or several times per week. Read the rest at eMarketer.