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Archive for May 5, 2014

Mobile Ad Traffic & Monetization By OS, Q4 2013 vs Q4 2014 [TABLE]

By David Erickson | May 5, 2014

Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.

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Social Networks Used By Germans, Q4 2013 [CHART]

By David Erickson | May 5, 2014

Before Facebook arrived in Germany in 2008, the leading social site was the homegrown community schülerVZ, attracting 45% of internet users ages 12 to 19.

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Devices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]

By David Erickson | May 5, 2014

Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.

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Online German Teens By Gender, 1998-2013 [TABLE]

By David Erickson | May 5, 2014

In 1998, just 5% of teens in Germany were regular weekly web users and the number with access to a private internet connection was statistically nil.

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Use Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]

By David Erickson | May 5, 2014

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

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Helpful Mobile Shopping Tools For CPG Product Shoppers, 2012 & 2013 [CHART]

By David Erickson | May 5, 2014

The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.

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Primary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]

By David Erickson | May 5, 2014

61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.

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Preferred Mobile Ad Formats, November 2013 [CHART]

By David Erickson | May 5, 2014

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

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Americans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]

By David Erickson | May 5, 2014

44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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