Archive for May 5, 2014
Mobile Ad Traffic & Monetization By OS, Q4 2013 vs Q4 2014 [TABLE]
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Read MoreSocial Networks Used By Germans, Q4 2013 [CHART]
Before Facebook arrived in Germany in 2008, the leading social site was the homegrown community schülerVZ, attracting 45% of internet users ages 12 to 19.
Read MoreDevices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]
Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.
Read MoreOnline German Teens By Gender, 1998-2013 [TABLE]
In 1998, just 5% of teens in Germany were regular weekly web users and the number with access to a private internet connection was statistically nil.
Read MoreUse Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
Read MoreHelpful Mobile Shopping Tools For CPG Product Shoppers, 2012 & 2013 [CHART]
The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.
Read MorePrimary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]
61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.
Read MorePreferred Mobile Ad Formats, November 2013 [CHART]
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
Read MoreAmericans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]
44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.
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