US Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]

Mobile may be winning when it comes to its growing share of time spent with media, but advertising dollars are following behind slower than one may expect, according to eMarketer’s latest forecast of time spent with media by US adults.

Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011. Read the rest at eMarketer.