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Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]

By David Erickson | May 2, 2014

Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]

comScore MobiLens data from September 2013 indicated that of the 20 million mobile gamers in the UK, almost half were female. Given the current smartphone penetration rates—that is, skewed slightly male—this indicates that female mobile gamers in the UK are very much on a par with their male counterparts. One noteworthy pattern of use saw more older females partaking in mobile gaming. Indeed, the largest gap between penetration rates across genders was in the 55-and-over age group, at 7.7% vs. 6.6% in favor of females.

Tablets’ prominence among female age groups is likely playing a part in this. UK women are far more apt than men to play games on tablets. According to November 2013 polling of UK tablet owners by YouGov for Newsworks, 59% of female respondents said they played games on those devices, compared with just 49% of males. Read the rest at eMarketer.

Posted in Baby Boomers, Consumer Behavior, Demographics, Email Marketing, Generation X, Generations, International, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Video Games, Video Marketing, Visual Communications and tagged eBooks, eRreaders, Gamers, Gender, Men, Mobile Email, Mobile Games, Mobile Gaming, Mobile Music, Mobile Social, Mobile Video, Music Marketing, Photo Sharing, Tablets, United Kingdom, Women

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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