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Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]

By David Erickson | May 2, 2014

Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]

Digital, meanwhile, is growing quickly in terms of media consumption, with mobile leading the way. But US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.

TV will command the second-highest amount of advertiser dollars in terms of time spent by US adults as it continues to hold its own as the primary media activity of the average adult in the country. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing and tagged Magazines, Mobile Social, Mobile Video, Newspapers, Print, Radio, Television

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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