Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
Digital, meanwhile, is growing quickly in terms of media consumption, with mobile leading the way. But US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
TV will command the second-highest amount of advertiser dollars in terms of time spent by US adults as it continues to hold its own as the primary media activity of the average adult in the country. Read the rest at eMarketer.