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Archive for May 2, 2014

Social Traffic Referral Trends, October 2012-March 2014 [CHART]

By David Erickson | May 2, 2014

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.

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Facebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]

By David Erickson | May 2, 2014

Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).

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Top Marketing Concerns For Small Businesses & Nonprofits, April 2014 [CHART]

By David Erickson | May 2, 2014

Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.

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Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]

By David Erickson | May 2, 2014

Of the 20 million mobile gamers in the UK, almost half were female.

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Demographic Profile Of UK Mobile Gamers, September 2013 [CHART]

By David Erickson | May 2, 2014

One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.

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US Teens' Restaurant Preferences, April 2014 [CHART]

By David Erickson | May 2, 2014

Teens in general tend to have limited budgets. As a result, quick-service restaurants were their dining locations of choice (43% of respondents).

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US Teen Spending By Category, April 2014 [CHART]

By David Erickson | May 2, 2014

Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.

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Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]

By David Erickson | May 2, 2014

US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.

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US Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]

By David Erickson | May 2, 2014

Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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