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Archive for May 1, 2014

Online Marketing Budget Projections, April 2014 [CHART]

By David Erickson | May 1, 2014

One-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year.

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Cord-Cutting Intentions, April 2014 [CHART]

By David Erickson | May 1, 2014

Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.

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Americans' Daily Consumption Of Major Media, 2010-2014 [CHART]

By David Erickson | May 1, 2014

TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.

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Facebook Mobile Advertising Metrics, Q1 2014 [TABLE]

By David Erickson | May 1, 2014

Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.

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UK Content Marketing Budget Percentages, August 2013 [CHART]

By David Erickson | May 1, 2014

Content marketing is so widespread in the UK that in January 2013, 88% of marketers said they were already using it to increase their appeal to consumers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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