Archive for May 1, 2014
Online Marketing Budget Projections, April 2014 [CHART]
One-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year.
Read MorePercent Of US Households Without Pay-TV, April 2014 [CHART]
Some 18.1% of US households with Netflix or Hulu accounts were cord-cutters last year, a rate almost three times the 6.5% national average.
Read MoreCord-Cutting Intentions, April 2014 [CHART]
Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.
Read MoreAmericans' Daily Consumption Of Major Media, 2010-2014 [CHART]
TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.
Read MoreFacebook Mobile Advertising Metrics, Q1 2014 [TABLE]
Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.
Read MoreUK Content Marketing Budget Percentages, August 2013 [CHART]
Content marketing is so widespread in the UK that in January 2013, 88% of marketers said they were already using it to increase their appeal to consumers.
Read MoreUS Consumers' Sources For Coupons, 2010 & 2013 [TABLE]
Circulars and newspapers were still where most US shoppers looked for coupons.
Read MoreReasons Grocery Shoppers Will Likely Use Mobile For Shopping, September 2013 [CHART]
US shoppers were most likely to use smartphones in 2014 for coupons and to see weekly sales.
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