Archive for April 2014
Top Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]
Focus on the customer was the top characteristic cited by consumers.
Read MoreWhy People Prefer Small Businesses vs. Large Companies, April 2014 [CHART]
US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.
Read MoreMost-Shared Facebook Post Content Types, March 2014 [CHART]
Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.
Read MorePhotos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]
Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.
Read MorePrimary Type Of Content Posted By Facebook Pages, March 2014 [CHART]
Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.
Read MoreOnline Display Ad Benchmarks By Region in 2013 [CHART]
In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.
Read MoreSearch Advertising Trends, Q1 2014 [TABLE]
Spending is up (particularly on mobile), as are click-through rates.
Read MoreB2B Media Industry Revenues, 2008-2013 [CHART]
Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars).
Read MoreSmart Phone User Penetration In Western Europe By Country, 2012-2017 [TABLE]
The number of people in Italy owning at least one smartphone will reach an estimated 25.8 million this year.
Read MoreItalian Mobile Social Media Activities, November 2013 [CHART]
eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.
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