US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion, reports the Newspaper Association of America (NAA), as growth in new revenue streams failed to make up for declines in traditional print advertising. Print ad spend continued to account for the bulk of total revenues, but fell by 8.6% and now represent only 46% share of total revenues. The results also show that newspapers are failing to keep up with online advertising’s overall revenue gains.
Indeed, while the US’ online ad market grew by 17% year-over-year in 2013, newspapers’ digital ad revenues increased by just 1.5%. That was enough to increase digital’s portion of newspapers’ total ad revenues to 19%, though. Read the rest at MarketingCharts.