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Archive for April 30, 2014

Average Daily Time Spent On Social Networks By Device, 2014 [CHART]

By David Erickson | April 30, 2014

Social network usage among US adults has made the switch to majority-mobile this year.

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Average Daily Time Spent Watching Video By Device, 2010-2014 [TABLE]

By David Erickson | April 30, 2014

Mobile still accounts for a relatively small share of overall TV/video content viewing time, with an average of 33 minutes per day in 2014 out of a total 5 hours 23 minutes across all devices.

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Share Of Daily Time Spent With Major Media, 2010-2014 [TABLE]

By David Erickson | April 30, 2014

In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift.

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2013 US Newspaper Revenues [CHART]

By David Erickson | April 30, 2014

US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion.

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Facebook Ad KPIs By Demographic, Q1 2014 [CHART]

By David Erickson | April 30, 2014

Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.

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Local Purchases By Channel & Age Group, April 2014 [CHART]

By David Erickson | April 30, 2014

Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.

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Online Video Ad Views, December 2011 – March 2014 [CHART]

By David Erickson | April 30, 2014

Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion).

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Mobile Email Design [INFOGRAPHIC]

By David Erickson | April 30, 2014

This inforgraphic from Litmus warns that 80% of people delete mobile emails that don’t look good and illustrates how to implement responsive email design.

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US Homeownership Rates, 1995-2014 [CHART]

By David Erickson | April 30, 2014

While sales are up, ownership rates are actually down as reluctant Americans are opting to rent rather than buy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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