Top Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]
Web.com/Toluna found that US consumers and small-business decision-makers were relatively aligned when it came to characteristics they associated with small businesses, but the latter tended to focus more on what went into building the company. Unsurprisingly, a focus on the customer was the top characteristic cited by consumers. Meanwhile, small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable. Read the rest at eMarketer.