Search Advertising Trends, Q1 2014 [TABLE]
An array of research has been released recently looking at paid search trends during the first quarter of the year, from the likes of IgnitionOne, RKG, The Search Agency, Covario and Kenshoo. While they all use different client sample sets – and thus arrive at different conclusions – certain trends can be gleaned that appear consistent across the reports: spending is up (particularly on mobile), as are click-through rates.
Costs-per-click are also slowly rising, per the report, although trends in impression volume appear to be more reliant on the individual client set. Read the rest at MarketingCharts.