Sizmek has released its latest report benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%. There were considerable differences in ad performance across the various regions studied, although the trends were largely similar.
Standard banner CTRs were for the most part steady last year, despite some movement in a couple of regions. CTRs were slightly higher in North America than in Australia & New Zealand (0.06%) and East Asia (0.07%). Other regions cracked the 0.1% threshold, particularly Middle East and Africa, where CTRs almost doubled year-over-year from 0.11% to 0.19%. Read the rest at MarketingCharts.