Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far. Socialbakers.com looked at the top 10% of posts made by more than 30,000 Facebook brand pages and found that photos saw the most action—with a whopping 87% of total interactions. No other content type claimed more than 4% of the overall post pie.
However, Socialbakers.com was quick to note that not all pictures posted on Facebook are created equal. In order to see high response rates, brands must share quality photos. Read the rest at eMarketer.