Archive for April 29, 2014
Characteristics Consumers Associate With Small Businesses, August 2013 [TABLE]
Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.
Read MoreTop Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]
Focus on the customer was the top characteristic cited by consumers.
Read MoreWhy People Prefer Small Businesses vs. Large Companies, April 2014 [CHART]
US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.
Read MoreMost-Shared Facebook Post Content Types, March 2014 [CHART]
Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.
Read MorePhotos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]
Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.
Read MorePrimary Type Of Content Posted By Facebook Pages, March 2014 [CHART]
Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.
Read MoreOnline Display Ad Benchmarks By Region in 2013 [CHART]
In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.
Read MoreSearch Advertising Trends, Q1 2014 [TABLE]
Spending is up (particularly on mobile), as are click-through rates.
Read MoreB2B Media Industry Revenues, 2008-2013 [CHART]
Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars).
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