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Archive for April 29, 2014

Characteristics Consumers Associate With Small Businesses, August 2013 [TABLE]

By David Erickson | April 29, 2014

Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.

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Top Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]

By David Erickson | April 29, 2014

Focus on the customer was the top characteristic cited by consumers.

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Why People Prefer Small Businesses vs. Large Companies, April 2014 [CHART]

By David Erickson | April 29, 2014

US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.

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Most-Shared Facebook Post Content Types, March 2014 [CHART]

By David Erickson | April 29, 2014

Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.

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Photos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]

By David Erickson | April 29, 2014

Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.

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Primary Type Of Content Posted By Facebook Pages, March 2014 [CHART]

By David Erickson | April 29, 2014

Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.

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Online Display Ad Benchmarks By Region in 2013 [CHART]

By David Erickson | April 29, 2014

In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.

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Search Advertising Trends, Q1 2014 [TABLE]

By David Erickson | April 29, 2014

Spending is up (particularly on mobile), as are click-through rates.

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B2B Media Industry Revenues, 2008-2013 [CHART]

By David Erickson | April 29, 2014

Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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