Smart Phone User Penetration In Western Europe By Country, 2012-2017 [TABLE]
The number of people in Italy owning at least one smartphone will reach an estimated 25.8 million this year. And if comScore’s calculations are broadly correct, more than 12 million of those mobile device users will likely visit social networks while watching TV, and around 6 million will click on an ad there. That audience of multiscreeners is impressive by any standards. Read the rest at eMarketer.