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Italian Multitainment Activities, November 2013 [CHART]

By David Erickson | April 28, 2014

Italian Multitainment Activities, November 2013 [CHART]

What do smartphone users do with their phones while watching TV? In Italy, one in every two is visiting social networks, according to a study by comScore MobiLens that examined how TV viewers’ mobile social network habits could help advertisers amplify the effect of their ads on television.

Almost half (46.3%) of smartphone users who used their phone for any activity related to a TV program said they visited social networks. This was a higher proportion than for any other program-related action, though more than one-third said they used messaging services, and 26.3% accessed information about the program. Read the rest at eMarketer.

Posted in Consumer Behavior, Instant Messaging, International, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Social Television and tagged Italy, Mobile Social, Multitainment, Smart Phones, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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