Italian Mobile Social Media Activities, November 2013 [CHART]
Of the Italian smartphone users who were prompted by a TV program to visit social networks, nearly 70% said they read posts from organizations, brands or events while on social media, and 71.5% followed a posted link to a website. In addition, more than half (54.0%) said they clicked on an ad—an extremely high proportion, compared with typical clickthrough rates (CTRs) of less than 1% for internet display ads. In March 2013, for example, the average CTR for Facebook ads in Italy was 0.44%, according to Salesforce Social.com, which advises brands on creating and monitoring campaigns on social platforms. Read the rest at eMarketer.