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Archive for April 28, 2014

Smart Phone User Penetration In Western Europe By Country, 2012-2017 [TABLE]

By David Erickson | April 28, 2014

The number of people in Italy owning at least one smartphone will reach an estimated 25.8 million this year.

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Italian Mobile Social Media Activities, November 2013 [CHART]

By David Erickson | April 28, 2014

eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.

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Italian Multitainment Activities, November 2013 [CHART]

By David Erickson | April 28, 2014

Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.

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Most Important Data For Marketing Success, December 2013 [CHART]

By David Erickson | April 28, 2014

Although aspects of proximity marketing have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.

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American's Interest In Owning Futuristic Technologies [TABLE]

By David Erickson | April 28, 2014

A total of 19% of Americans would like to own a travel-related invention of some kind.

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Americans' Most Favorable Toward Driverless Cars [CHART]

By David Erickson | April 28, 2014

Americans are most interested in riding in a driverless car: 48% would like to do this if given the opportunity, while 50% say this is something they would not want to do.

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Americans' Attitudes Toward Near-Term Technological Changes [CHART]

By David Erickson | April 28, 2014

Public attitudes towards ubiquitous wearable or implanted computing devices are the most positive, or more accurately, the least negative.

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Americans 50-Year Predictions [VIDEO]

By David Erickson | April 28, 2014

81% of Americans believe that within the next 50 years people needing an organ transplant will have new organs custom made for them in a lab.

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Americans' Attitudes Toward Technological Change & The Future By Demographic [TABLE]

By David Erickson | April 28, 2014

Six in ten Americans (59%) feel that technological advancements will lead to a future in which people’s lives are mostly better, while 30% believe that life will be mostly worse.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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