US Mobile Local Ad Spending By Format, 2013-2018 [TABLE]

BIA/Kelsey broke out location-targeted mobile ad spend in terms of format differently. However, search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018. The firm forecast that native/social would pass display in 2018 to grab the No. 2 spot. Read the rest at eMarketer.