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Archive for April 25, 2014

Demographics Of Live TV Viewers, April 2014 [CHART]

By David Erickson | April 25, 2014

The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.

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Local Search Conversions By Device, April 2014 [CHART]

By David Erickson | April 25, 2014

Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.

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Importance Of Search Ranking Factors, April 2014 [CHART]

By David Erickson | April 25, 2014

About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages.

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UK Companies That Have Adopted Big Data, 2012-2017 [CHART]

By David Erickson | April 25, 2014

The proportion of UK firms with big data initiatives was expected to reach 29% in 2017, compared with 20% in 2013.

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US Mobile Local Ad Spending By Format, 2013-2018 [TABLE]

By David Erickson | April 25, 2014

Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.

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US Local vs. National Mobile Ad Spending, 2013-2018 [CHART]

By David Erickson | April 25, 2014

Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending.

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North American Mobile Location-Based Services Revenues, 2013 & 2018 [CHART]

By David Erickson | April 25, 2014

60% of mobile users now accessing LBS at least monthly.

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US Paid Search Ad Spending Growth, Q1 2013 – Q1 2014 [CHART]

By David Erickson | April 25, 2014

65% of marketers were using data collected from PLAs to better inform other paid search and cross-channel strategies.

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Primary Source For Product Listing Ads Budget, Q1 2014 [CHART]

By David Erickson | April 25, 2014

Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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