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Archive for April 24, 2014

Google's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]

By David Erickson | April 24, 2014

62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.

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Global Mobile App Use, March 2013-March 2014 [CHART]

By David Erickson | April 24, 2014

On average, Flurry says a user launches an app 10 times a day.

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iPad Revenue During The Past Year [CHART]

By David Erickson | April 24, 2014

iPad sales were surprisingly bad. They totally missed analyst expectations and were down 16% on a year-over-year basis.

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Social Media Traffic Referrals [CHART]

By David Erickson | April 24, 2014

Pinterest is way more important than Twitter or Reddit for referral traffic.

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Top Communication Mistakes Companies Make With Their Customers, April 2014 [CHART]

By David Erickson | April 24, 2014

American consumers don’t feel that their relationships with businesses are improving.

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Radio Listening Platforms, 2013 vs 2014 [CHART]

By David Erickson | April 24, 2014

Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.

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Mobile Share Of US Organic Search Visits, Q2 2012 – Q1 2014 [CHART]

By David Erickson | April 24, 2014

Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period.

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Broadband & Pay-TV Subscribers In 2013 [CHART]

By David Erickson | April 24, 2014

While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers.

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Mobile Germans Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]

By David Erickson | April 24, 2014

In Germany only 8% to 12% said they favored ads on a smartphone, laptop or tablet but at least 40% said they paid attention to ads on those devices.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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