A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches and a low level of trust in marketers to protect their data. The Pew Research Center notes a growing share of online consumers who have had important personal information stolen – and a rising concern about the amount of personal data they have online. And as GfK finds [PDF], it seems they have little faith in marketers to handle their data responsibly. Read the rest at MarketingCharts.
Consumers' Trust In Handlers Of Their Data, April 2014 [CHART]