Americans' Trust In Advertising By Demographic, April 2014 [CHART]
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very (7%) dishonest, and half don’t trust them. The figures were fairly consistent across demographic groups, with a couple of notable exceptions.
That exception was black Americans: just 31% believe the ads they see are dishonest, and an equal percentage don’t trust them. Perhaps brands should rethink the fractional amount of advertising spending they’re directing at black Americans. Read the rest at MarketingCharts.