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Archive for April 23, 2014

Mobile Spanish Users Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]

By David Erickson | April 23, 2014

Nearly one-third (31%) of Spanish mobile users said they liked ads on TV, with the percentages for laptops and smartphones at 19% and 14%, respectively.

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French Mobile Users Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]

By David Erickson | April 23, 2014

In France, 23% said they reacted favorably to ads on TV, while only 10% were well disposed to ads on their smartphones, and 9% welcomed ads on their laptops.

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Interactive Video Completion Rates Worldwide By Region, 2013 [TABLE]

By David Erickson | April 23, 2014

While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.

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Likelihood Of Acting Because Of A Mobile Marketing Message, November 2013 [CHART]

By David Erickson | April 23, 2014

Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.

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Why People Opt-In To Mobile Marketing Messages, November 2013 [CHART]

By David Erickson | April 23, 2014

The No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.

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Americans' Trust In Advertising By Demographic, April 2014 [CHART]

By David Erickson | April 23, 2014

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.

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Victims Of Stolen Personal Information By Age, April 2014 [CHART]

By David Erickson | April 23, 2014

The 30-49 and 50-64 age groups appear to be among the most afflicted; 1 in 5 online adults in each group reported having their data stolen.

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Consumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]

By David Erickson | April 23, 2014

Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.

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Brands’ Most Engaging & Popular Facebook Post Types, April 2014 [CHART]

By David Erickson | April 23, 2014

Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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