Thanks to their larger size, the Interactive Advertising Bureau (IAB) Rising Stars—more dynamic and engaging rich media and video advertising units for both desktop and mobile—are seeing more success than standard placement sizes. According to data released in March 2014 by PointRoll, clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.
Consumers are also spending more time with Rising Stars ad units than they do with standard banner ads. Though interaction rates for Rising Stars were lower than those for standard units, 1.08% vs. 1.98%, brand interaction time was 36% higher for Rising Stars. Read the rest at eMarketer.