Types Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]

Millennials may view digital ads as most influential, but it takes a special one to catch their attention. A January 2014 study from Goo Technologies conducted by Harris Interactive found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads. Read the rest at eMarketer.