Ignored Ad Types By Age & Gender, January 2014 [TABLE]

Ignored Ad Types By Age & Gender, January 2014 [TABLE]

The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads. Millennials were the least likely to ignore TV ads, with about one-quarter of each gender group doing so. Read the rest at eMarketer.