Archive for April 22, 2014
Smart Phone Use While Shopping At Local Business, April 2014 [CHART]
Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.
Read MoreDevices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]
Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.
Read MoreIgnored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreEffectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]
When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective
Read MoreBrand & Message Recall For Mobile Banner Ads, October 2013 [TABLE]
Users were three times more likely to interact with Rising Stars than standard mobile banners, at 8.5% vs. 2.8%.
Read MoreVideo Completion Rates Of Rich Media Ads By Type & Size, 2013 [TABLE]
Clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.
Read MoreUS Online Ad Revenues, 2004-2013 [CHART]
Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record.
Read MoreEmail Frequency By Email Marketing Tool, April 2014 [CHART]
Some 24% of marketers say they don’t use any tools to manage their email campaigns.
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