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Archive for April 22, 2014

Smart Phone Use While Shopping At Local Business, April 2014 [CHART]

By David Erickson | April 22, 2014

Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.

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Devices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]

By David Erickson | April 22, 2014

Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.

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Ignored Ad Types By Age & Gender, January 2014 [TABLE]

By David Erickson | April 22, 2014

The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

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Types Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]

By David Erickson | April 22, 2014

18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.

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Effectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]

By David Erickson | April 22, 2014

When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective

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Brand & Message Recall For Mobile Banner Ads, October 2013 [TABLE]

By David Erickson | April 22, 2014

Users were three times more likely to interact with Rising Stars than standard mobile banners, at 8.5% vs. 2.8%.

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Video Completion Rates Of Rich Media Ads By Type & Size, 2013 [TABLE]

By David Erickson | April 22, 2014

Clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.

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US Online Ad Revenues, 2004-2013 [CHART]

By David Erickson | April 22, 2014

Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record.

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Email Frequency By Email Marketing Tool, April 2014 [CHART]

By David Erickson | April 22, 2014

Some 24% of marketers say they don’t use any tools to manage their email campaigns.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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