Sales Channel Integration In The UK, 2011-2013 [TABLE]
Creating a coherent and well-integrated experience across these multiple channels is not so easy. The eDigitalResearch and Portaltech Reply study asked UK retailers how they felt about their current sales channels with regard to their degree of integration. In 2013, just 34% of respondents felt that their channels were well integrated, down from 48% in 2011. Read the rest at eMarketer.