Archive for April 21, 2014
TV Viewing On Alternative Devices, 2012-2014 [CHART]
The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%).
Read MoreGrowth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]
TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.
Read MoreSales Channel Integration In The UK, 2011-2013 [TABLE]
In 2013, just 34% of respondents felt that their channels were well integrated, down from 48% in 2011.
Read MoreMobile Commerce In Select European Countries, February 2014 [CHART]
A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.
Read MoreSales Channels Used By UK Retailers, 2011-2013 [TABLE]
68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.
Read MoreTop Marketing Tactics Used By US Small Businesses, March 2014 [CHART]
Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.
Read MorePrimary Challenges For Small Business Owners, Q2 2013-Q1 2014 [TABLE]
Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
Read MoreMedian Organic Reach Of Facebook Posts, February 2012-March 2014 [CHART]
The median organic reach of Facebook posts among Facebook pages worldwide fell from 16.0% in February 2012 to 6.5% in March 2014.
Read MoreThe LinkedIn Referral Engine [INFOGRAPHIC]
This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.
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