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Archive for April 21, 2014

TV Viewing On Alternative Devices, 2012-2014 [CHART]

By David Erickson | April 21, 2014

The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%).

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Growth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]

By David Erickson | April 21, 2014

TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.

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Sales Channel Integration In The UK, 2011-2013 [TABLE]

By David Erickson | April 21, 2014

In 2013, just 34% of respondents felt that their channels were well integrated, down from 48% in 2011.

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Mobile Commerce In Select European Countries, February 2014 [CHART]

By David Erickson | April 21, 2014

A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.

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Sales Channels Used By UK Retailers, 2011-2013 [TABLE]

By David Erickson | April 21, 2014

68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.

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Top Marketing Tactics Used By US Small Businesses, March 2014 [CHART]

By David Erickson | April 21, 2014

Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.

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Primary Challenges For Small Business Owners, Q2 2013-Q1 2014 [TABLE]

By David Erickson | April 21, 2014

Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.

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Median Organic Reach Of Facebook Posts, February 2012-March 2014 [CHART]

By David Erickson | April 21, 2014

The median organic reach of Facebook posts among Facebook pages worldwide fell from 16.0% in February 2012 to 6.5% in March 2014.

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The LinkedIn Referral Engine [INFOGRAPHIC]

By David Erickson | April 21, 2014

This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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