No one category is growing significantly faster than another, eMarketer estimates. Digital spending on media such as books, music and video will continue to increase at the fastest rate. Meanwhile, the food and beverage and office supplies categories are at the bottom end of the growth curve, increasing 15.2% and 15.1% in 2013, respectively.
Yet no category was more than 2 percentage points above or below the 16.9% increase in overall US retail ecommerce sales in 2013, and that trend will remain consistent throughout our forecast. Read the rest at eMarketer.