Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing Services’s Fall 2013 National Consumer Study. That represents a substantial gain from recent years, as they had not exceeded a combined 18% of the estimate during either of the 3 prior years of Fall surveys. Each group saw similarly-sized increases.
The total discretionary spending estimate for Fall 2013 was roughly $1.5 trillion. That was below the Summer’s estimate of $1.77 trillion, but up slightly from the Fall of 2012. Read the rest at MarketingCharts.